Google uses over 200 signals and 500+ different algorithms when determining how to rank your site. Identifying and resolving all accessibility, indexability and on & off-page success factor issues that your site has is a critical first step to organic search engine ranking success.
In fact, every website should have a comprehensive technical audit performed by a professional, especially ecommerce sites. Ecommerce sites tend to have a lot more page depth and more potential for quality issues that prevent the site from ranking well and can quickly put the entire site at risk of being ‘penalized’ be Google.
I examine and report on the following SEO elements in our Technical Audit Reports:
Accessibility
- robots.txt
- XML Sitemaps
- HTTP Status Codes
- Site Speed & Performance
- Search Engine Rendering
- Mobile Usability
Indexability
- Robots Meta Tags
- Search Engine Penalties
- Search Engine Index Health
On-Page Success Factors
- Duplicate content
- Information Architecture
- Internal Linking
- Page Titles
- Meta Descriptions
- <head> Elements
- Images
- Broken Links
- Site Performance
- Structured Data
Off-Page Success Factors
- Inbound Backlinks & Link Graph Health
- Authority
- Trust
- Social Interaction
My deep Technical SEO Site Audits not only find all of the issues that prevent your site from being found, crawled & indexed by the major search engines. They include an actionable report on how to resolve all of the discovered issues. Reports include root issue, action required, additional helpful details about the issue & issue priority information. Its a serious SEO Roadmap to get your clients site(s) on the road to recovery and growth.
This highly intuitive reporting structure provides a simple high-level website health view to business owners, along with all of the more technical & detailed action items for internal technical resources to easily implement all fixes.