Expand Your SEO Knowledge

A collection of top resources to help improve your SEO IQ so you can keep your clients websites on the road of continuous improvement in all facets of search marketing.

Search Engine Quality Guidelines

Best practices to help Google & Bing find, crawl, and index your site.

• Google Webmaster Guidelines
• Bing Webmaster Guidelines

Search Engine Patent Searches

Discover, study & learn from Search Engine Patent filings.

• US Patent & Trademark Office
• Top 10 Search Engine Patents from 2019

Search Engine Algorithms

Knowing the dates of major search engine updates can help explain changes in rankings and organic website traffic.

• Google Algorithm Changes
• Analyzing Google Search Traffic Drops

Google Business Profile

• Google My Business Photos Guide

Local SEO Resources

• Local Search Ranking Factors
• Local Search Ecosystem Data Flows

Mobile Usability

• Mobile Friendly Test

Video SEO

• Google Video Best Practices
• Using transcripts for video excellence

Structured Data

• Schema.org – collection of schemas
• Rich Snippets – Everything you need to know
• Structured Data Testing Tool
• Rich Results Testing Tool – This new testing tool focuses on the structured data types that are eligible to be shown in the SERP as rich results. Test your publicly accessible pages to see which rich results can be generated by the structured data it contains.

Page Speed & Performance

• Tools for Measuring Core Web Vitals –  Core Web Vitals will be rolled out as a ranking signal May 2021. This is the toolkit publishers need for improving page experience.
• Pingdom Website Speed Test – Easy-to-use tool that helps webmasters test and optimize the performance of their websites.
• PageSpeed Insights – Analyzes the content of a web page, then generates suggestions to make that page faster.
• Lighthouse – An automated tool that is part of Chrome Developer Tools for auditing the quality (performance, accessibility) of web pages.

How HTTP Status Codes, Network and DNS errors affect Google Search

This Google Search Central Advanced SEO guide describes how different HTTP status codes, network errors and DNS errors affect Google Search.

Machine Learning (ML) and Artificial Intelligence (AI) WordPress Toolkit

• Amazon Polly – Amazon Polly for WordPress is a plugin that turns text into lifelike speech.
• Wordlift.io – Internalize entities within your own website to build context and mark them up with structured data.

Google Ads

• Basics and Best Practices Google Ads Guide

Periodic Table of SEO Success Factors

• On & off-page ranking factors and SEO best practices…