A collection of top resources to help improve your SEO IQ so you can keep your clients websites on the road of continuous improvement in all facets of search marketing.
Search Engine Quality Guidelines
Best practices to help Google & Bing find, crawl, and index your site.
Search Engine Patent Searches
Discover, study & learn from Search Engine Patent filings.
- US Patent & Trademark Office
- Top 10 Search Engine Patents from 2019
- Most interesting Google patents from 2023
Search Engine Algorithms
Knowing the dates of major search engine updates can help explain changes in rankings and organic website traffic.
- Google Search Status Dashboard – This page provides status information on the services that are part of Google Search.
- Google Algorithm Changes
- Analyzing Google Search Traffic Drops
- Google Advanced Search Operators Guide
Google Business Profile
- Google My Business Photos Guide
- Google Business Profile Status Meaning
- Unverified – You added a new GBP listing to your account, and it needs to be verified.
- Disabled – There is something about your GBP listing that Google doesn’t like and you will need to reverify.
- Suspended – You have violated Googles guidelines and your listing has been removed form search.
Local SEO Resources
- Local Search Ranking Factors
- Local Search Ecosystem Data Flows
- Phil Rozek’s Guide to Local SEO (4th Edition)
- Local SEO Tactics – Risks and Rewards
Keyword Research & Analysis
Google Knowledge Graph Search Engine – a tool that allows you to search the entire Google Knowledge Graph database for a person, company, product, place or other entity.
On-Page Optimization
Mobile Usability
Video SEO
- Google Video Best Practices
- Video Best Practices to strengthen your Local SEO
- Using transcripts for video excellence
Structured Data
- Schema.org – collection of schemas
- Structured Data Testing Tool
- Rich Results Testing Tool – This new testing tool focuses on the structured data types that are eligible to be shown in the SERP as rich results. Test your publicly accessible pages to see which rich results can be generated by the structured data it contains.
Page Speed & Performance
- Tools for Measuring Core Web Vitals – Core Web Vitals will be rolled out as a ranking signal May 2021. This is the toolkit publishers need for improving page experience.
- Pingdom Website Speed Test – Easy-to-use tool that helps webmasters test and optimize the performance of their websites.
- PageSpeed Insights – Analyzes the content of a web page, then generates suggestions to make that page faster.
- Lighthouse – An automated tool that is part of Chrome Developer Tools for auditing the quality (performance, accessibility) of web pages.
How HTTP Status Codes, Network and DNS errors affect Google Search
This Google Search Central Advanced SEO guide describes how different HTTP status codes, network errors and DNS errors affect Google Search.
Google Ads
Periodic Table of SEO Success Factors
- On & off-page ranking factors and SEO best practices…
