Is your business easily found online? Is it highly visible where it matters most? [Photo By: John Holliger]
Get Found by Your Local Customers
Make your business highly visible everywhere that matters in the local search ecosystem. If you operate a Local Brick & Mortar, Brick & Click or a Service Area-based Business (SAB), I can drastically improve your organizations local search visibility and ultimately your bottom line. Make sure local customers find you and not your local competitors, hire me to execute the perfect Local Search Marketing campaign for your clients…
What I Do to Grow your Online Visibility
Business Profile
Establish a complete and standardized business profile of your public-facing business information.
Keyword Research & Analysis
Identify the top transactional keyword phrases with the best user intent.
Site Audit & Tune-up
Audit your website, document & remediate all accessibility, indexability, and success factor issues that should be resolved.
Local On-Page Optimization
Document & implement all necessary on-page coding improvements.
Online Reviews
Implement a client testimonial page and online review system on your website that facilitates the collection and submission of 1st and 3rd party reviews.
Citation Audit & Clean-up
Identify & fix all negative ranking factors that are hurting your sites ability to rank. This is a comprehensive manual analysis of your companies business listing health in the Search Engine Results Pages (SERP).
Citation Building
Submit your perfect business profile to all Data Aggregators of location-based data and setup complete company profiles in all of the most important Local Search Engines, Industry & Local Directories.
Google Maps
Create and optimize your Google Maps profile for completeness and accuracy.
Structured Data
Implement relevant Local Business schema.org data types to improve Google’s understanding & presentation of your websites content in their SERP.
Linking Opportunities
Identify & share important linking opportunities that are relevant to your industry and location.
Content Guidance
Provide ideas on how to create valuable content for end-users that will attract links, drive traffic and improve user interaction on your site.
Rank Tracking & Reporting
Provide deep insights on how your business ranks locally and nationally for your top keyword phrases. Our reports provide valuable strategic feedback on your overall visibility in the major search engines as well as how your other assets are performing e.g. video, images, places. PDF reports are delivered weekly to your email inbox.
Business Listing Master File
This document contains every citation that has been created along with other important linking opportunities we discovered for you. Your citations are an asset to your business whose value can increase over time as the page quality is improved. This document enables you or your marketing staff to know where all of your citations live and how to easily access your accounts.
How I add value to a local business
Local Search Visibility
Improve your business visibility in local search engines & applications. Your business profile is plugged into all of the most important sources of location-based business data and into all of the most visible local search engines, local directories and applications.
Organic Search Traffic
Increase highly targeted national & local search engine traffic to your site.
Phone Calls & Foot Traffic
The more visible your company is in the local search engines and key industry sites, the more sales inquiries & customers you will have walking through your door.
Ranking Power
Improves your domains Authority & Trust in the eyes of the search engines. Increased authority & trust translates into improved search engine rankings.